Designer Erin Shaffer’s Bag Holds Parking Tickets and Sole Serum ~ Racked Los Angeles

LA-based handbag designer Erin Shaffer is truly California cool. Her entire collection is created and crafted in DTLA and combines function and form in a seriously fashionable way. Drawing on her multifaceted career (she’s a former Neiman Marcus PR executive), Erin struck gold by following her passion and delivering what is arguably the newest truly great It line of bucket bags, backpacks, and clutches. Part of Erin’s success lies in Shaffer LA’s use of high quality leathers while offering reasonable price points. Her limited edition, handpainted, turquoise flamingo “Greta” bag—made in collaboration with arthouse DTLAcustom—will be available soon. In the meantime, we got a sneak peek at the new style and a look inside to see what she never leaves home without.

9. Ramirez Tran card. I finally got an appointment with the infamous Johnny Ramirez for my hair color and have a reoccurring nightmare I’ll miss it. The card floating in my bag is my reminder.


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In this four-part video course, colorists will gain first hand knowledge into Johnny Ramirez' Lived-in Color process for blondes, brunettes and redheads.